According to the specialist Peter F. Drucker, we can place the history of Inbound Marketing in the mid-1950s, when the first market research emerged. It was not until the 1950s and 1960s that market research began to develop as such. At that time, information Telephone number list began to be collected on the consumption habits of users, which served to create better customer-oriented marketing campaigns. However, those Telephone number list campaigns were still from Outbound Telephone number list Marketing.
The arrival of the Internet caused a revolution in the world of marketing. Some of the main milestones that changed in the field of marketing have been the invention of search engines (1995), the appearance of SEO (1997), pay-per-click advertising (2000), social networks and, more recently, the appearance of smartphones (2010). Both smart phones or smartphones and social networks marked an important change in user habits, since the most immediate consequence Telephone number list was an increase in the time we spend connected to the Internet. Companies had to adapt to these changes in order to reach all types of customers. As the traditional forms of marketing, which consisted of interrupting consumers through various channels, no longer worked, the development of new techniques that created the foundations of Inbound Marketing opened the way. Since then, this type of marketing has been developing, which is fundamentally focused on the client and their particular needs. Inbound Marketing is achieving a very positive response from consumers, who are already tired of the most intrusive traditional advertising.
